Being a regional ambassador means, first of all, respecting and demonstrating the values of its brand. We therefore invite you to find out more about the regional marketing initiatives set up in Wallonia: go to the "Wallonia.be brand" tab or see the brand's Guide d’Expression to find out more.

Through your activities and connections, we're asking you to:

• Relay all information relating to Wallonia and its brand, starting with what's available on the international portal www.wallonia.be and its different social networks;
• Introduce people to the visual elements of the brand by adding the Wallonia.be logo and "Feel Inspired" slogan to your website, blog or email signature;
• Compose and publish articles on the Wallonia.be brand ambassadors' blog;
• Identify and take advantage of every development opportunity for the region;
• Contribute to the development of the brand ambassadors' network by speaking to everyone around you and/or referring new ambassadors;
• Bolster the brand by actively taking part in conversations on social networks and sharing content on Facebook, Twitter, LinkedIn and YouTube.